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Yankee Candle Flagship Store

The 'Scenter of the Universe'

The Yankee Candle flagship store in South Deerfield is one of New England's most popular tourist attractions and is second in Massachusetts tourism to the Freedom Trail in Boston.

It all started in 1969 when Michael Kittredge created his first scented candle from melted wax and crayons and gave the molded candle as a Christmas gift to his mother. As family and friends expressed interest in buying the creations, Kittredge began producing the candles in larger quantities.

The company itself was formed with help from a couple of Kittredge's high school friends and today, Yankee Candle Company is the largest candle retailer in the world.

yankee candle flagship store - christmas land
Photo courtesy of liberalmind1012

The Yankee Candle flagship store draws over thee million visitors per year and offers the greatest variety of Yankee Candles available at any store.

Is there a particular discontinued scent you just love but can't find any longer? It very well might be at the flagship store. You'll find over 400,000 candles in over 200 different scents.

Besides being at the top of many people's list of "fun things to do in Massachusetts" during the winter months, visiting the flagship store provides amusement and holiday cheer year-round.

Walking into the store is like entering another world. You can easily spend hours roaming the winding showrooms, losing yourself in the infinite varieties of fragrant scents. But don't worry, store maps are provided at the door. :)

Among the many attractions here are interactive exhibits such as the Wax Works where visitors can make their own creations, the Candle Making Museum, the Bavarian Christmas Village formed from Kittredge's travels to Germany and viewing their intricate and cozy Christmas displays and the Black Forest where it snows real snow (even on the hottest days!) and is Santa's home away from home.

Each year, Santa celebrates the beginning of the new holiday season by arriving by helicopter greeting a mass of over a thousand people!

yankee candle flagship store - nutcracker

One of the popular attractions and picture spots at the Yankee Candle flagship store is with the nutcracker greeter at the entrance of Santa's Workshop.

Here he 'guards' the Nutcracker Castle which houses various nutcrackers and other toys from around the world in a Medieval style decor.

Make sure to take your camera; there's plenty of fun photo opportunities here.

The coins thrown into the moat surrounding the castle are donated to the Pioneer Valley Humane Society; an animal shelter of the area.


One of the neatest exhibits at the Yankee Candle flagship store is the kid-friendly Wax Works program which opened in September of 2008. Visitors can create their own jar candles, dip candles, or dip their own hands in wax for an extra fee.

Although a very fun and different experience, this area can get quite crowded with children during the school vacation periods in February and during the autumn months.

The best time to visit the Yankee Candle flagship store is during the summer months after schools are out, but before the anticipation of the new holiday season in autumn.

Finish your Yankee Candle stay at Chandler's Restaurant. An award winning restaurant, Chandler's offers traditional New England lunch fares by day and a romantic candle-lit dinner experience by night. The menu changes regularly and Chandler's has also received consecutive awards for it's broad wine selections. Take a look at the video below:

Driving Directions:

From north and south take exit 24 off I-91 in Massachusetts and turn onto Route 5 and 10 North. Yankee Candle will be on your left 1/3 mile down the road.

From east and west take I-90 to I-91 North and then take exit 24 off I-91. Turn left onto Route 5 and 10; the Yankee Candle flagship store will be on your left 1/3 mile down the road.

Yankee Candle Flagship Store Essentials

Address: 25 Greenfield Rd, South Deerfield, MA 01373

Phone: (413) 665-8306, Toll Free - (877) 636-7707; extension 1206 for group bookings. Chandler's Restaurant - (413) 665-1277

Website: www.yankeecandle.com

Hours Open: Open all year, every day from 10 am - 6 pm.
Christmas Eve and New Year’s Eve 10 am-5 pm.
*CLOSED Thanksgiving and Christmas Day.*

Prices: Free Admission

Attractions: Endless array of scented candles and fragrances, kitchen and home accessories, New England arts and crafts, picnic tables, discontinued candles, seasonal festivities, toys and collectibles and more.
Wax Works - Dip your own candles
Black Forest - Where you'll meet Santa; real snow year round!
Bavarian Christmas Village - German styled village celebrating Christmas year round.
Chandler's Restaurant - Award winning New England food and wine.

Hotel Search: Red Roof Inn is less than a mile away and pet friendly.

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